Key indicators of financial health:
- Positive Cash Flow
– More cash coming in than going out
– 3-6 months of expenses in reserves
- Profitable Operations
– Consistent positive net profit
– Net profit margin of 10-20%
- Healthy Current Ratio
– Current Assets / Current Liabilities should be > 1.5
– Shows ability to pay short-term obligations
- Manageable Debt
– Debt-to-Equity ratio under 2:1
– Able to make all debt payments on time
- Timely Accounts Receivable
– Most invoices paid within 30-45 days
– Days Sales Outstanding (DSO) under 45
- Growing Revenue
– Year-over-year revenue growth
– Diversified customer base (no single customer over 20% of revenue)
- Controlled Expenses
– Operating expenses stable or decreasing as % of revenue
– No unnecessary spending
Warning signs:
- Consistently using credit cards or lines of credit to make payroll
- Frequently late on vendor payments
- Declining profit margins
- Increasing accounts receivable aging
- Can’t pay quarterly estimated taxes
Action: Review financial statements monthly and meet with your accountant quarterly to assess financial health.


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